If you had not seen this coming, you are definitely going to see it now. Manufacturers have figured about that 3D is here to stay and hence people are going to want to invest in 3D glasses. After Guuci took a shot at entering the market early and scaring people about the potential harm that publicly used glasses cause, it is now Oakley’s turn to tell you why you need to buy their 3D glasses and no one else’s. They have a different approach.

Oakley is well known the world over for making great eyewear for athletes. They are all sleek, well designed and feature really durable materials and builds. Hence, with the 3D glasses they have really veered off their usual segment and taken a swipe at the consumer market. Their offering is called the Oakley 3D Gascan and they are not really telling people why they call it the Gascan. That little snag aside, they are touting some pretty neat things about the glasses.

These 3D glasses come with Oakley’s proprietary High Definition OPtics-3D (HDO-3D) and so of course no one else in the market has it. According to them , these glasses have really optimized the technology that is used in 3D screening theaters (Passive Polarization). They claim to be the first ones to create “optically correct” 3D glasses.

This correction does not handle prescription correction but rather takes care of problems inherent in current glasses like ghosting and visual distortion due to curvature without proper optical correction. These glasses offer, as per Oakley, superb quality and the wider field of vision through optically corrected curvature. This also takes care of glares on the Oakley glasses.

The company is now trying to partner with 3D TV manufacturers to make this technology the standard but I don’t think that is about to happen anytime soon. So my advice is that you save the $120 that Oakley is charging for these glasses and wait it out.